Example ads. Businesses are made up.
Riding 24/7
Your ad.On a bike.Around the block.
A billboard that moves, from A$10.00 incl. GST.
Your ad on an LED screen on a delivery e-bike bag, riding around Sydney again and again. A billboard that moves, from A$10.00 incl. GST. Founding advertisers start here.
Start a campaignWide. Bright. Three to one.
Illustration. Our screens: P3.0 LED, 3mm pixel pitch, 112 × 128 LEDs per side.
How it works
- Step 1: Pick how many plays you want and how many days they run.
- Step 2: Sign up and pay. Campaigns can take up to a month to get on the road, and you get a full refund any time before your ad starts.
- Step 3: Upload a 3:1 image any time before your start date. We'll email you the date.
- Step 4: We check your ad and put it on the bikes. Watch the verified plays add up.
Again. And again. And again.
- We tend to trust what feels familiar, and a name starts to feel familiar once we've met it a few times.
- Marketers call it the “rule of 7”: a rough rule of thumb that a message takes a few goes before it sticks.
- That's the part PedalPanel does: the same ad, on the same streets, again and again.
Every play, on the record.
Each screen keeps a log of every play it shows. The logs reach your dashboard a day or so later, added up day by day.
| When (Sydney time) | Ad | Logged |
|---|---|---|
| 3 Oct 2026, 1:05 pm | Your ad | Played |
| 3 Oct 2026, 1:11 pm | Your ad | Played |
| 3 Oct 2026, 1:16 pm | Your ad | Played |
Your dashboard
Example campaign. Made-up numbers.
30,000 plays over 7 days · live since 29 Sep 2026, 11:00 am (Sydney time) · finishing around Tue 6 Oct 2026
Updated Fri 2 Oct 2026. Plays arrive a day or so late.
- Delivered
- 16,450
- of 30,000 plays
- Done
- 54%
- Still to show
- 13,550
- Window left
- about 3 days
Dashed: Sat 3 Oct 2026, its play logs are not in yet.
Plays per day as a table
| Day (Sydney) | Verified plays |
|---|---|
| Tue 29 Sep 2026 | 2,310 |
| Wed 30 Sep 2026 | 4,620 |
| Thu 1 Oct 2026 | 4,880 |
| Fri 2 Oct 2026 | 4,640 |
| Sat 3 Oct 2026 | 0 |
A play means your ad was on screen; we don't count viewers.
Pricing
A$10.00incl. GSTper 600 plays
Minimum spend: A$10.00 incl. GST.
Prices include GST.
Campaign length
1–90 daysAt least A$10.00 a day.
You choose how many days your campaign runs, from 1 to 90, counted from your start date. Each day needs at least A$10.00 of plays. The length doesn't change the price.
If your plays don't fit the screen space over the days you choose, we show you the shortest time we can run them, or the most plays that fit those days.
Versus the usual suspects
Letterbox flyers:
you pay to print and deliver them, every single drop.
- Plenty go straight into the recycling.
- “No junk mail” stickers turn you away at the gate.
- One drop, then it's gone.
Social ads:
easy to scroll past, and bidding against big-brand budgets.
- The price moves with the auction, day to day.
- Easy to skip, hide or block.
- Targeting and ads take time to learn and keep tuning.
PedalPanel:
from A$10.00 incl. GST, every play verified. Campaigns can take up to a month to get on the road.
- At street level, riding past shopfronts and cafés.
- Moves around Sydney, so the same ad comes past again and again.
- Every play logged, day by day, on your dashboard.
- Published prices. No bidding.
First on the bikes
We're just getting started. Our first advertisers are our founding advertisers, and they help shape what PedalPanel becomes.
FAQ
- How much does it cost?
- A$10.00 incl. GST buys 600 plays of 6 seconds each. The minimum spend is A$10.00 incl. GST. No contracts, no setup fees.
- When is my card charged?
- When you pay. Campaigns can take up to a month to get on the road, and you get a full refund any time before your ad starts.
- How long does my campaign run?
- As many days as you choose, up to 90, counted from your start date. Each day needs at least A$10.00 of plays. It's an estimate that depends on free screen space: if your plays don't fit, the builder shows the shortest time we can deliver them.
- Where does my ad go?
- On LED screens on delivery e-bike bags, riding around Sydney.
- What can I advertise?
- Most local businesses. A few things are off the menu, so check the content policy.
- Is there a template for my ad?
- Yes. Download it as PNG for Canva, PSD for Photoshop, or SVG and PDF for Illustrator, Affinity and Figma. It shows the three squares, one per side of the bag, with a one-page tip sheet.
- How do I know my ad played?
- Your dashboard shows verified plays for each day, straight from the screens' own play logs. A play means your ad was on screen; we don't count viewers.
